Public Information Services
Department of Public Information, Communications & Media (Fall 2016)
Enrollment Marketing: We provide the creative artwork and develop the marketing campaigns needed to meet our FTES enrollment targets. Whether it be billboards or transit signs, radio or TV spots, online or social media advertising, newspaper ads or direct mail to the community, the Public Information Department produces these products in-house and designs award-winning campaigns to help us reach our enrollment goals. Recent student survey data shows that Public Information’s marketing efforts have “extremely” or “moderately” influenced the decision of 25% of our students to enroll at a Peralta College. Let us know how we can help you advertise your programs and classes.
Publications: We design and layout brochures and other printed materials as well as provide graphic design and photography services. If you need graphic services for your class, a department or a new program, just let us know. We also layout and publish the printed class schedules, working with the colleges and outside printers, and coordinate the printing of the college catalogs.
Announcements & Community Relations: We handle announcements at Peralta, via internal email, to let our colleagues know what is going on throughout the District. We also have a community email service, GovDelivery, to get the word out to the public about news at Peralta. If you have something you wish the community to know about, we can send it to our list of more than 85,000 community subscribers. Public Information sent out more than 5 million individual emails last year with an engagement rate of more than 20%. If you are not signed up for the Peralta News email service, you can do so on our home page: Peralta.edu
Media Relations: We can pitch a success story or news item about a college program, a class, or faculty and student recognition to the news media. We can also help if you are contacted by a reporter. Our Executive Director, Jeffrey Heyman, is Spokesperson for the District and handles all media inquiries. We have excellent contacts with editors, columnists and journalists throughout the Bay Area and the State. Please let us know if you have a story you would like to see in the media. Also, make sure you read our monthly column in the East Bay Times and Bay Area News Group newspapers. You can read a recent column here: http://bit.ly/2bB4PfA
Peralta News: We post and distribute numerous news stories and/or announcements about Peralta each week. We use our Website, GovDelivery and social media to get the word out about news at the Peralta Colleges. Send us any items you wish us to publicize on Peralta News and make sure you check out our homepage regularly for frequent updates: http://web.peralta.edu/
Peralta TV: Peralta TV is seen in more than 60,000 homes in the Bay Area on Comcast channels 27 and 28, AT&T U-Verse channel 99 and nationwide on the education channel section of the TV streaming service Roku. Peralta TV broadcasts dozens of PBS-style educational, news, feature and documentary programs, as well as our own productions about the Peralta Colleges, including the award-winning “Peralta Matters” program. We also provide a public service by broadcasting live telecasts of the Peralta Community College District Board of Trustees meetings. “P-Span,” featuring events at the colleges, airs weekly and “Peralta Matters,” our award-winning talk show now featuring Chancellor Laguerre as host, is produced monthly. If you have a college class, a student, a program or a topic you would like us to feature on Peralta TV, please let me know. We can also broadcast keynote classroom speakers and special events on campus. We also produce special programs such as our national award-winning documentary on the Black Panther Party, “Merritt College: Home of the Black Panthers,” which was narrated by Congresswoman Barbara Lee and shown at the United Nations:http://bit.ly/PanthersDoc
YouTube: Our YouTube channel has 813 subscribers and more than 1,082 videos that have been viewed 898,108 times, with 1,687 shares and over 2.5 million total lifetime minutes watched. Please feel free to use these videos in your classroom or on your Website or social media feed by linking to them. You can view our videos, including past Board of Trustees meetings, on YouTube here:
Social Media: We maintain Peralta’s various social media sites, which include Facebook, Twitter, Instagram, SnapChat, Vine, Tumblr and others. We have 10,473 social media followers (a 30% expansion since last year!) and post literally thousands of items about classes and programs over the course of the semester. We often help students by answering their questions on social media. In many ways, our social media presence is Peralta’s public face, accessible to thousands in the community. Several Mayors, Councilmembers, educational leaders and higher education reporters are among our followers. Here are our main sites:
KGPC 96.9 FM, Peralta’s Community Radio Station: Peralta was awarded a rare FCC low-power FM community radio station license in 2015, and we have transitioned our 8-year old Internet station, 9th Floor Radio, to a full FM broadcast station. KGPC can be heard in the East Bay at 96.9 FM from 7pm-7am everyday, and streaming over the Web 24/7. In addition to the over-the-air broadcasts, more than 20,000 of our podcasts were downloaded last year. We have a mix of students, staff and community members presenting a diverse range of programs. Several faculty members are having their students produce radio programs as part of their curricula, and a number of student clubs and Associated Student groups have regular shows. Nonetheless, we are always looking for more involvement from our students and faculty. Let us know how you or your students would like to get involved. There are many programs you can stream on-demand, or you can listen live at kgpc969.org