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Mark Johnson appointed Interim Executive Director of Public Information

25 July 2019

Johnson will oversee marketing, communication, and media for the District and the four Peralta Colleges

OAKLAND, Calif. (July 25, 2019) – On July 23, 2019, the Board of Trustees of the Peralta Community College District (PCCD) approved the appointment of Mark Johnson as Interim Executive Director of Public Information, Communication & Media.

Starting on July 29, 2019, Johnson will lead PCCD’s marketing efforts by directing the District Office of Public Information, Communication & Media. He will work closely with the Presidents and Public Information Officers of Berkeley City College, College of Alameda, Laney College, and Merritt College to raise awareness of college programs serving the Alameda County community.

Johnson has over twenty years of marketing leadership experience with a focus on education and scholarly communication. Chancellor Frances (Fran) White commented, “I am very thrilled to have Mark Johnson join our Peralta team. In addition to his leadership skills, he brings a deep background in communication technology and digital marketing tools to our organization. I look forward to working with him to grow visibility and enrollment at PCCD.”

Johnson’s higher education experience includes eight years at Stanford University in Palo Alto, Calif., the last three years leading the Publisher Relations department of HighWire Press, an auxiliary business unit of the Stanford University Libraries. Johnson served as Vice President, Publisher Relations, at HighWire Press, Inc., after Stanford University sold the business to private equity investors.

Johnson previously served as Director of Marketing at Public Library of Science (PLOS), a non-profit publisher in San Francisco, Calif., where he and his team created greater recognition for the PLOS brand and its authors, reviewers, and editors. He led multi-channel demand-generation campaigns for authorship in PLOS journals and championed the creation of PLOS Research News and the PLOS podcast (the “PLOScast”).

As Marketing Director for Cell Press, a commercial publisher in Cambridge, Mass., he helped launch many of the Cell-branded journals, including Molecular Cell, Developmental Cell, Cancer Cell, and Cell Metabolism.

“I’ve spent my career using cutting edge technologies to help university scientists communicate their research to the broadest possible audience so they get jobs and promotions,” says Johnson. “I’m super excited to be shifting my education focus upstream to promote the fabulous undergraduate and professional certification programs available from the Peralta District Colleges. I look forward to helping current and prospective students in our community get a great education so they too can get jobs and promotions!”

Johnson grew up in Kansas but has been a San Francisco Bay Area resident since 2005. He received his bachelor’s degree at the University of Kansas and his master’s degree from the University of Texas at Austin, both in Radio-Television-Film. He’s looking forward to working with the Peralta staff on the award-winning Peralta TV network and radio station, KCPC-LP 96.9 FM.

Johnson is an active volunteer with the Leukemia & Lymphoma Society and he has been a fundraiser, mentor, and coach for their Team In Training cycling program since 2010. He occasionally competes in triathlons and has finished several Ironman Arizona and Escape From Alcatraz events.

 

About the Peralta Community College District

Founded in 1964, the Peralta Community College District (PCCD) is a collaborative community of colleges comprised of Berkeley City College, College of Alameda, and Laney and Merritt colleges in Oakland, Calif. The Peralta Colleges provide a dynamic multicultural learning environment offering accessible, high-quality educational programs and services, including two-year degrees, certificates and university transfer programs, to more than 30,000 students. PCCD is home to award-winning Peralta TV (Comcast ch. 27/28, AT&T ch. 99) and public radio KGPC-LP 96.9 FM. To learn more about The Peralta Colleges, visit www.peralta.edu

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